Cookie Policy

Effective Date: 12/1/25

Last Updated: 3/12/26

 

1. Introduction

DiaMedical (collectively,”DiaMedical”, “DiaMedical USA”, “we”, “us”, and “our”) want you to be familiar with how we collect, use and disclose information from and about you because we respect your concerns about privacy, and we want to maintain your trust. We and our service providers collect information by automated means when you visit, access, or use our websites, mobile sites, or emails, or widgets, or others that link to this Cookie Notice. We may collect information through cookies (including Flash cookies), web beacons, pixels, server calls, web server logs, JavaScript, and other tracking technologies (collectively “Cookies”) to deliver and improve your web experience with DiaMedical including displaying relevant content, products, services and advertising.

This Cookie Notice describes the information we obtain from Cookies, how we use Cookies, and how you can manage them. By using the DiaMedical website and other digital platforms, you acknowledge you have read and accept this Cookie Notice. We may periodically update this Cookie Notice without prior notice to reflect changes in our practices. Please take a look at the Effective Date at the top of this page to see when this Cookie Notice was last revised.

Our use of Cookies may involve the processing of Personal Data (i.e., any information relating to an identified or identifiable individual, such as IP addresses, or other online mobile identifiers). This Cookie Policy explains how DiaMedical USA (“we,” “us,” “our”) uses cookies and similar tracking technologies on our website (the “Site”), including information about your choices regarding cookies. This policy is intended to be compliant with California privacy laws, including the California Consumer Privacy Act (CCPA) and related regulations.

2. What Are Cookies?

A cookie is a small text file that is sent to and stored on your computer or other internet connected device to identify your browser or store information. They are widely used to make websites work, or work in a better, more efficient way. A web beacon links web pages to servers and may be used to transmit information collected through cookies back to a web server. Other tracking technologies such as pixels, JavaScript, server calls or web server logs allow us to use invisible images or code to gain analytics insights.

We use cookies and similar technologies for purposes including:

  • Authentication and security
  • Site functionality and personalization
  • Analytics and performance measurement
  • Customer support interactions

 

3. How We Use Cookie Information

DiaMedical uses Cookies to function effectively. For example, Cookies allow us to display relevant content, provide advertising, and enhance your online experience. In addition, Cookies can recognize you and remember important information that will make your use of our website more convenient, such as remembering your login status and user preferences.

We use information we obtain using Cookies to enhance our products and services, such as by learning which products and content are popular.

Through the Cookies of third-party analytics providers, we may track your online activities over time by obtaining information through automated means. This information, along with information we gather when you log in, can be used to understand use across sites and devices to help improve our products, remember your preferences, provide content recommendations, and show you advertisements.

 

4. Cookies We Use

4a. Essential Cookies

These cookies are necessary for the basic operation of our Site and cannot be switched off in our system.

These include cookies that:

Identify site visitors

  • NLVisitorId 

Identify active shopping sessions

  • NLShopperId3 

Track Netsuite platform verion

  • NS_VER 

Track platform operation 

  • SSPOperationId_b4a4a615 
  • SSPOperationId_bbf36651 

Stores cookie consent preferences 

  • trackingConsentCo 

Maintains session state

  • JSESSIONID 

Maintains user session 

  • jsid_own 

Provides site security 

  • Ak_bmsc
  • _abck 

 

And includes cookies which:

  • Maintain user session data
  • Enable secure login
  • Support LiveChat communication

LiveChat cookies will always be enabled because this feature allows our customers to interact in real time with our support agents. Any information you enter via LiveChat will be used solely for business support and customer service purposes.

 

4b. Analytics, Tracking and Advertising Cookies

We and our service providers may use Analytics Cookies (or performance cookies) to collect information about your use of the DiaMedical website to help create reports and statistics on the performance of the site which enable us to improve the way we work. Analytics Cookies may collect information such as your IP address, type of device, operating system, referring URLs, country information, date and time of page visits, and pages visited. The information allows us to count our audience size, see the overall patterns of usage on the site, help us record any difficulties you have with the site and show us whether our advertising is effective or not.

We and our service providers may use Advertising Cookies to deliver ads that we believe are relevant to you and your interests. For example, we may use Advertising Cookies to customize the advertising and content you receive to conduct interest-based advertising (aka targeted advertising), to limit the number of times you see the same ad on to help measure the effectiveness of our advertising campaigns, and to conduct market research. These Cookies remember what you have looked at or purchased and may be combined with other information acquired from third parties such as demographics, offline purchases, and other marketing segment information.

Analytics cookies may include:

Google Analytics (_ga, _ga_GT66JHMSDS, _gat_gtag_UA_28178912_1, _gcl_au, _gid)

Tracks Site Usage and Performance 

Further information:https://tools.google.com/dlpage/gaoptout  

 

Google Tag Manager (_ga, _ga_GT66JHMSDS, _gat_gtag_UA_28178912_1, _gcl_au, _gid)

Manages Site Tags and Triggers for Analytics and Marketing

https://www.google.com/intl/en/policies/privacy/partners/ 

 

Microsoft Clarity (_clck, _clsk) 

Tracks Site Usage and Performance including heatmap data and session recordings 

https://clarity.microsoft.com/privacy  

 

5. Your Cookie Choices

When you visit our Site, you will see a cookie consent banner with the following options:

5a. “Accept All”

If you choose "Accept All," we will install all cookies including analytics cookies from Google Analytics, Google Tag Manager, and Microsoft Clarity.

 

5b. "Reject All"

If you choose “Reject All,” you are declining the use of non-essential cookies that are placed directly by our website platform and backend systems.

“Reject All” applies only to cookies and tracking technologies that originate from and are controlled by our Site.

It does not apply to cookies, tags, scripts, or tracking technologies developed by third-party services or third-party services that enable our Site, including:

  • Netsuite
  • Oracle
  • Netsuite SuiteCommerce Advanced
  • Microsoft
  • Clarity
  • Bing
  • ZoomInfo

These may include the following cookies that are provided and served by Netsuite, Microsoft and/or their associated entities

Utag_main 

  • Stores visitor/session IDs used to run analytics tags

previousReferrer 

  • Stores prior referrer/navigaton attribution

s_nr 

  • Stores "new/repeat" visitor indicator and timestamp

s_vnum 

  • Stores visit number/frequency

mbox 

  • Personalization and testing 

 

 

For more information on Oracle Netsuite and the data their cookies track: https://www.oracle.com/legal/privacy/privacy-policy/

For more information on Microsoft and the data their cookies track: https://www.microsoft.com/en-us/trust-center/privacy

These third-party services may continue to collect session-level and interaction data for analytics, performance monitoring, and user experience improvement purposes, even if you select “Reject All” or disable the “third-party” switch in the cookie settings menu.

By selecting “Reject All,” you are opting out solely of optional cookies served by our domain directly or controlled by our Site. Third-party analytics and session tracking technologies described above remain active and are governed by their respective privacy policies.

 

5c. LiveChat Cookies

LiveChat functional cookies remain enabled at all times because they are necessary for the Site’s chat support feature. LiveChat does not collect user information unless it is given by the user to further assist them. By using the LiveChat feature, you're consenting to provide personally identifying information for business use.

 

6. Third-Party Cookies

Our Site may include cookies set by third-party service providers.

These cookies are governed by the respective third party’s privacy policies. You can learn how to manage cookies below. However, we may not control these third-party Cookies and their use may be governed by the policies of the third parties employing these Cookies. To learn about these third-party Cookies and how to manage them, please refer to the relevant policies on the third party’s website.

 

7. How to Control Cookies

DiaMedical does not sell your data.

You can stop Cookies from being downloaded to your device from the DiaMedical website at any time by selecting the appropriate settings in your browser. Most browsers will tell you how to change your browser settings to notify you when a Cookie is being set or updated, or to restrict or block certain types or all Cookies. Please consult the “Help” section of your browser for more information or by visiting www.allaboutcookies.org. Your device settings may also allow you to prohibit mobile app platforms (such as Apple or Google) from sharing certain information obtained by automated means with us.

For US Residents looking for more information on how to opt out of targeted advertising or Advertising Cookies, please review the resources below:

WebChoices: https://optout.aboutads.info/

NAI Guidelines on Privacy Choices: https://thenai.org/how-to-opt-out/

 

8. California Privacy Rights

Under the CCPA and related California privacy laws, California residents may request:

  • Access to personal information collected
  • Deletion of personal information
  • Information about categories of personal information shared with third parties

To exercise your rights, please contact us at: Info@diamedicalusa.com

You can view our full Privacy Policy here.

 

9. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or how we process data. When we update the policy, we will revise the Effective Date and post the new version on this page.

 

10. Contact Us

If you have questions about this Cookie Policy, contact:

DiaMedical USA

Email: info@diamedicalusa.com

Address: 31440 Northwestern Hwy Suite 150 Farmington Hills, MI 48334